Mugo Fläsche Soda Label by Tanya Dunaeva

Mugo Fläsche Soda Label by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2023

Mugo Fläsche Soda Label

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award an Bronze Winner in Verpackung Category

12,938

Verified Award Winner

Verify Award Status for #146302

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mugo Fläsche Soda Label

Mugo Soda besteet aus véier Aarte vu Gedrénks déi Mocktails, Limonaden, Spicy Siropen an Energetics sinn. All Rezepter sinn exklusiv erfonnt. Déi originell Approche bei Produktkreatiounen erfuerdert ähnlech Approche am Packaging Design. D'Léisung fir dëse Problem ass eng typographesch. Et baséiert op dem Design vum klassesche Label vun traditionelle deier alkoholescht Gedrénks, awer fir d'Originalitéit an d'Neiheet vum Produkt ze presentéieren, mat engem wesentlechen Iwwerdenken vun de Klassiker. Déi multi-layered a kontrastéierend Designstruktur mécht den Design individuell an bemierkenswäert.

The Recognition

About the A' Design Award an Bronze

Mugo Fläsche Soda Label ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Mugo Fläsche Soda Label e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Mugo Fläsche Soda Label erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging: Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags: Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology: The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge: The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research: After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration: The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration: Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow: This is a standard bottle with twisted cap
Patents: -
Team Members: Tanya Dunaeva
Image Credits: All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin