Mission Sleep Fitness Recap Kampagne by Jisoo Sim

Mission Sleep Fitness Recap Kampagne by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Reklamm, Marketing a Kommunikatiounsdesign Competition Category.

BronzeReklamm· 2023

Mission Sleep Fitness Recap Kampagne

by Jisoo Sim

Client: Eight Sleep

A' Design Award an Bronze Winner in Reklamm Category

33,019

Verified Award Winner

Verify Award Status for #146802

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mission Sleep Fitness Recap Kampagne

Eight Sleep lancéiert hiren 2022 Joer am Schlof: Missioun Schlof Fitness. Dëst ass Eight Sleep's Spin op enger jährlecher Recapkampagne wou Memberen all hir Schlofdaten fir 2022 an engem galakteschen Design kënne gesinn. Hir Memberen hunn hir Donnéeën als Geschicht an der App gewisen, an haten Optiounen fir déi eenzegaarteg Avataren ze deelen déi se kritt hunn op Basis vun all hire Gesondheets- a Schlofmetriken. D'Haaptfuerderung, déi Designer konfrontéiert waren, war d'Kontextualiséierung vu Schlof- a Gesondheetsdaten op eng lëschteg an engagéiert Manéier wärend der Wëssenschaft trei bleiwen a kloer Sprooch genuch sinn fir all Auslänner ze verstoen.

The Recognition

About the A' Design Award an Bronze

Mission Sleep Fitness Recap Kampagne ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Mission Sleep Fitness Recap Kampagne e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Mission Sleep Fitness Recap Kampagne erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado