Nutrili Ergänzunge Branding by Cansu Dagbagli Ferreira

Nutrili Ergänzunge Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2023

Nutrili Ergänzunge Branding

by Cansu Dagbagli Ferreira

Client: Nutrili

A' Design Award an Eisen Winner in Verpackung Category

17,010

Verified Award Winner

Verify Award Status for #147623

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nutrili Ergänzunge Branding

Lecker Ergänzunge, onbestreideg Virdeeler. Nutrili ass alles ëm héich Qualitéit, natierlech an nohalteg Ergänzungen ze bréngen. De Cansu Dagbagli Ferreira gouf fir d'Schafung vun der visueller Markidentitéit a Verpackungsdesign opgeruff. Déi visuell Identitéit verkierpert de jugendlechen a modernen Geescht vun der Mark, mat senger fett Approche. Am Allgemengen ass et eng Reflexioun vun der Mark Identitéit a Wäerter & # 039; De Verpackungsdesign ass net nëmmen attraktiv, awer och duerchduechte gemaach fir d'Zilpublikum unzeruffen. D'Benotzung vu liewege Faarwen a grousser Typografie kommunizéiert de Fokus vun der Mark op reng a propper Zutaten.

The Recognition

About the A' Design Award an Eisen

Nutrili Ergänzunge Branding ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Nutrili Ergänzunge Branding eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Nutrili Ergänzunge Branding gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu