Chaos Pogo Marken-Maskottchen vum Xudong Zhang and Hao Tan

D'Wierk Chaos Pogo Marken-Maskottchen vum Designer Xudong Zhang and Hao Tan ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Eisen an der Wettbewerbskategorie Reklamm, Marketing a Kommunikatiounsdesign.

EisenReklamm· 2023

Chaos Pogo Marken-Maskottchen

vum Xudong Zhang and Hao Tan

Client: Chaos Pogo

A' Design Award an Eisen Gewënner an der Kategorie Reklamm

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Chaos Pogo Marken-Maskottchen

Wow ass e Marken-Maskottchen, dat fir Chaos Pogo, eng oppe Pub-Mark déi sech op jonk Leit fokusséiert, entwéckelt gouf. D'Maskottchen baséiert op dem Honigdachs, engem Déier, dat als Symbol vu Leidenschaft, Jugend a Courage ugesi gëtt. E flaache Kapp mat wäissen Hoer, schaarfe Krallen an engem markante Schwanz maachen de Charakter liicht erkennbar. Fest Aen mat rousa-roude Pupillen ginn him eng gewëssen Mysteriositéit. Dat kraaftvollt Erscheinungsbild reflektéiert d'Kultur an de Charakter vun der Mark. Symboler, déi vum Maskottchen ofgeleet sinn, ginn och op d'Markeprodukter applizéiert, wat d'Bindung tëscht de Clienten an der Mark verstäerkt.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Chaos Pogo Marken-Maskottchen ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Chaos Pogo Marken-Maskottchen eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Chaos Pogo Marken-Maskottchen gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Tags: Pub IP, Brand Image, Mascot, WOW, Youth
Produktiounstechnologie: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Design Erausfuerderung: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Fuerschung: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspiratioun: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Projetdauer: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Operatiounsablaf: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Teammemberen: Xudong Zhang and Hao Tan