Bamboo Slips Likör by Qianying Niu is a highly esteemed winner of the very prestigious 2023 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2023

Bamboo Slips Likör

by Qianying Niu

Client: Qianying Niu

A' Design Award an Sëlwer Winner in Verpackung Category

23,103

Verified Award Winner

Verify Award Status for #148369

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bamboo Slips Likör

E chinesesche Likörfläschdesign inspiréiert vun antike Bambusrutschen, déi benotzt gi fir d'chinesesch Kultur ze dokumentéieren an de Cang-Shan Likördestillatiounsprozess gouf enthüllt. Déi schwaarz Baussent exudéiert Rengheet an Déift, während e chinesesche Gedicht op Bambus geschnëtzt bannen eng Raffinesséierung bäidréit. All benotzt Materialien sinn nohalteg a reusable, presentéieren eng Léisung fir de Recycling Dilemma an der Likör Industrie. Dësen Design vermëscht Kalligraphie, Bambusrutschen, an eng komplizéiert geformte Fläsch fir d'Lies- an Drénkkulturen zentral an der asiatescher Gesellschaft erëmbeliewen.

The Recognition

About the A' Design Award an Sëlwer

Bamboo Slips Likör ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Bamboo Slips Likör e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Bamboo Slips Likör ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. Blending bamboo slips, calligraphy, and carefully orchestrated bottle shape, the design aims to bring back both reading and drinking cultures central to Asian people. The design connects history, ancient Chinese calligraphy, sustainable material, and zen culture together.
Dimensions & Packaging: 150mm*120mm*300mm
Tags: Liquor, Packaging, Liquor Packaging, Creative Packaging, Chinese Bamboo Slips, No-Label Design
Production Technology: This design uses bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together. This is also the first Chinese liquor to use a non-label design.
Design Challenge: This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. The creative challenge in this design is using bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together.
Research: This design is based on two motifs: the bamboo slips were used by ancestors to document and spread Chinese musical and ritual culture in a paper-lacking era. Second, originated from a small town Cang-Shan, the liquor requires years to distill, echoing the ancient philosophy that rewards come with patience.
Inspiration: This design centers around Zen, using black as the main product color to emphasize purity and profoundness. The package uses bamboo slips as material. Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
Project Duration: The project started in August 2022 in Paris and finished in November 2022 in Shanghai.
Operation Flow: Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
Image Credits: Image #1: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #2: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #3: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #4: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #5: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.