D'Wierk The Brollach Single Malt Irish Whisky vum Designer Tiago Russo and Katia Martins ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.
GoldVerpackung· 2023
The Brollach Single Malt Irish Whisky
vum Tiago Russo and Katia Martins
Client: The Craft Irish Whiskey Co.
A' Design Award an Gold Gewënner an der Kategorie Verpackung
Verifizéierte Präisgewënner
Präisstatus fir #148768 verifizéierenDen Design
Iwwer The Brollach Single Malt Irish Whisky
D'Brollach ass e Stéierer. Gebuer vun der Traditioun, awer net vun der Konventioun gebonnen, ass et e Whisky deen gläichzäiteg e stolz Produkt vun der irescher Geschicht ass, awer en neie Wee weist. Et ass den Héichpunkt vun enger laanger a perséinlecher Sich no engem Whisky, deen d'Famill ze Éiere wäert ass, een deen zu de schéinsten iresche Whisky wier, déi jeemools produzéiert goufen. Et ass e Whisky vun onendlechen Ënnerscheedung, deen den Design, Handwierk, Fäegkeet an Opmierksamkeet op Detailer verkierpert, déi The Craft Irish Whisky Co. an all Fläsch schëdden.
D'Unerkennung
Iwwer den A' Design Award an Gold
The Brollach Single Malt Irish Whisky ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt The Brollach Single Malt Irish Whisky eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. The Brollach Single Malt Irish Whisky erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.
Hannert dem Design
Press Kit
Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.
- Eenzegaarteg Eegeschaften
- The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
- Dimensiounen & Verpackung
- Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience. - Tags
- Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
- Produktiounstechnologie
- The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.
The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage. - Design Erausfuerderung
- The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
- Fuerschung
- The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
- Inspiratioun
- The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
- Projetdauer
- Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
- Operatiounsablaf
- The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
- Teammemberen
- Tiago Russo
Katia Martins - Bildnoweis
- The Craft Irish Whiskey Co.
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