Shacheng Laojiao Verpackung by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2023

Shacheng Laojiao Verpackung

by Wu Yao

Client: Huailai Great Wall Wine Marketing Co., Ltd

A' Design Award an Bronze Winner in Verpackung Category

15,197

Verified Award Winner

Verify Award Status for #148928

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shacheng Laojiao Verpackung

Mat der selwechter Flascheform huet d'Flasche zwou Faarwen: eng rout an eng giel. Déi natierlech an ökologesch Broueigenschaften vu Shacheng sinn op de Flaschenkierper gemoolt. D'Rohmaterialien fir d'Brauen an de Béierprozess sinn an engem wäisse Goldfuedem skizzéiert fir roude Fläschen. Déi ënnescht Faarf vun der äusseren Këscht ass giel a rout. Déi giel Inspiratioun kënnt aus der gieler Glasur vun der Yongzheng Period an der Qing Dynastie an déi rout Inspiratioun kënnt aus dem Langyao Rout vun der Kangxi Period.

The Recognition

About the A' Design Award an Bronze

Shacheng Laojiao Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Shacheng Laojiao Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Shacheng Laojiao Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Dimensions & Packaging: 320mm x 285mm x 110mm
Tags: Packaging,Gift box，wine，Shacking,Old Cellar
Production Technology: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Design Challenge: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Research: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspiration: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Project Duration: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Operation Flow: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Team Members: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao