Spicy Shrimp Soybean Sauce Zoossen-Verpackung by Wei Li - Orange One

Spicy Shrimp Soybean Sauce Zoossen-Verpackung by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 A' Design Award an Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2023

Spicy Shrimp Soybean Sauce Zoossen-Verpackung

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

A' Design Award an Gold Winner in Verpackung Category

39,388

Verified Award Winner

Verify Award Status for #149029

View at A' Design Award Press Release Award Badge

Colors

The Design

About Spicy Shrimp Soybean Sauce Zoossen-Verpackung

Spicy Shrimp Soybean Sauce ass en Verpackungsdesign fir Garnelenpaste. Am Géigesaz zu ähnleche Produkter, déi staark an opfälleg Faarwe benotzen, follegt d'Verpackung eng einfach an natierlech Approche. D'baussenzeg Verpackung weist e kalligrafescht Garnelen-Schrëftzeechen als Haaptgrafikelement. Dat bannescht Glas dréit en Etikett mat enger einfacher Linnenzeechnung. Eng weech Fëschkuerf-Form gëtt dem Produkt e waarmen an natierleche Charakter. Déi ganz Verpackung enthält kee net-ofbaubare Plastik, wat de Schued u Flëss a Buedem reduzéiert. Den Design wëll och d'Bewosstsinn fir den Ëmweltschutz stäerken.

The Recognition

About the A' Design Award an Gold

Spicy Shrimp Soybean Sauce Zoossen-Verpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Spicy Shrimp Soybean Sauce Zoossen-Verpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Spicy Shrimp Soybean Sauce Zoossen-Verpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging: 75x75x255mm
Tags: Sauce, shrimp, seasoning, chili paste
Production Technology: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge: Packaging structure and packaging material
Research: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members: Designer:Wei Li
Image Credits: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020