Animate Verpackung by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2023

Animate Verpackung

by Hsiaojou Huang

Client: Yin Bao Pet Health Enterprise Co., Ltd.

A' Design Award an Eisen Winner in Verpackung Category

11,648

Verified Award Winner

Verify Award Status for #149311

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animate Verpackung

Animate war fir Kazen entworf & # 039; virwëtzeg Natur a Léift fir Exploratioun, wat an der Verpackung vun der Mark reflektéiert gëtt. Déi Macaron-faarweg Verpackung ass net nëmmen visuell attraktiv, awer den Inhalt ass och aus natierlechen Zutaten gemaach, déi d'allgemeng Gesondheet a Wuelbefannen vun enger Kaz förderen. D'Benotzung vu fett a liewege Faarfillustratiounen mécht Animate Verpackungen eenzegaarteg, ënnerscheet se vun anere Kazefudderprodukter déi typesch Fotoe vu Kazen hunn. Et kann einfach Keefer identifizéieren mat der richteger Formel fir hir Kazen, souwéi déi entspriechend Bedierfnesser fir hir Kazen.

The Recognition

About the A' Design Award an Eisen

Animate Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Animate Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Animate Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
Dimensions & Packaging: 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
Tags: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
Production Technology: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
Design Challenge: Due to the color different principles performed between screens and print out, we took time on selecting the colors.
Research: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
Inspiration: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
Project Duration: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
Operation Flow: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
Patents: Yin Bao Pet Health Enterprise Co., Ltd.
Image Credits: Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy