The Storyteller Single Malt Irish Whisky vum Tiago Russo and Katia Martins

D'Wierk The Storyteller Single Malt Irish Whisky vum Designer Tiago Russo and Katia Martins ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Platin an der Wettbewerbskategorie Verpackungsdesign.

PlatinVerpackung· 2023

The Storyteller Single Malt Irish Whisky

vum Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

A' Design Award an Platin Gewënner an der Kategorie Verpackung

3,276,977

Verifizéierte Präisgewënner

Präisstatus fir #149512 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer The Storyteller Single Malt Irish Whisky

De Storyteller Zil ass eng verstäerkte immersiv a perséinlech, intimistesch Erfarung ze ginn, duerch e Schiff dat an der Hand gehale muss ginn, voll appréciéiert beim Bléck an Handhabung, fillen déi frostéiert a kloer Texturen, d'Gold Trimm a Knuewel, a schlussendlech den Obsidian Detailer vun der Zoumaache, a wat e voll sensoreschen an experimentellen Flaschendesign ass. All déi verbleiwen Accessoiren sinn am einfache Siicht verstoppt, an nëmmen zougänglech vun enger anerer Achs vun der Këscht, nëmmen fir déi ultimativ immersive Erfahrung ze weisen andeems Dir d'Geheimnisser komplett exploréiert, déi The Storyteller ze bidden huet.

D'Unerkennung

Iwwer den A' Design Award an Platin

The Storyteller Single Malt Irish Whisky ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. The Storyteller Single Malt Irish Whisky weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. The Storyteller Single Malt Irish Whisky ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Inspired by heritage, telling the tales of Ireland and Irish Whiskey, The Storyteller is an ultra-rare whiskey that is heavily influenced by a see-through display that fully focuses on the bottle, without further distractions. A 360 degree design that encompasses and merges the details of bottle and box: an interplay of angles that elevate the display and base booklet whilst keeping all other secrets fully hidden, from the glasses to the pipette, all in their respective secret compartments.
Dimensiounen & Verpackung: The bottle's geometry starts from the irregular angular base, making the bottle an enneahedron that will only be placed on top of a surface on its side, allowing for the correct reading of the written information. Due to this, the bottle can only be held by hand or in the golden tripod inside the box, where, hidden in the lower dark leather casing are four push-to-open drawers, each one towards one axis, and revealing glasses, coasters, stones, pipette, carafe, and of course, the secret booklet.
Tags: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Produktiounstechnologie: The Storyteller's vessel is an interplay of surfaces and geometries where half is fully frosted, and the other half, slightly recessed, is fully clear, revealing the whiskey inside in all its glory. This creates a visual play of slowly revealing the shades of the whiskey and the gold foiled across the bottle whilst viewing it from any angle. The box, on the other hand, present, at first glance, a vertical shape, with all the accessories hidden so that be bottle stays the centre of attention.
Design Erausfuerderung: The main creative challenge in developing The Storyteller was the combination of different materials and slots that could create an illusion effect for both bottle and booklet. As a very peculiar glass vessel, full of intricate details and finishes, its stand also needed to defy the conventional, by maximizing the way the bottle, closure and detailing are highlighted by the experience box, keeping the interaction a moment of discovery instead of a product that gives away every single feature.
Fuerschung: The focus of R&D during the creation of The Storyteller was focused on Irish History and literature. As an homage to the Managing Director, Ian Duignan's ancestors' and their trade, The Storyteller is a product that must understand the past, its importance and relevance, whilst looking into the future, with a disruptive approach and new methods of showcasing and highlighting the vessel and the whiskey inside. Due to that, mechanisms, automations and displays were also a core part of the research.
Inspiratioun: More than a collectable, more than pure visionary design, The Storyteller represents an authentic piece of Irish History. Based on our Director's ancestors' tradition of being the country's storytellers, travelling from town to town and delivering the news across the island, this is a meaningful, personal take on a whiskey experience that merges with design to create a moment in History, to create new memories, powerful ones, around a glass of one of the rarest, most sought-after whiskeys ever produced.
Projetdauer: Over a year, The Storyteller was designed and envisioned to the finest of details, thought through in order to provide a fully immersive experience between user and bottle. The box was developed to act as a cabinet of curiosities, where History and Mythology merge into secret chambers that reveal the whiskey-tasting accessories and the booklet, hiding in plain sight, waiting for the chosen user to unleash its secrets, yet always focusing on the floating bottle as the core of interaction.
Operatiounsablaf: Opening from the top in angled hinges, The Storyteller box opens exactly like two books together, making it only possible to remove the bottle from the top, held in a metallic tripod that elevates the vessel, slightly tilted upwards, allowing for a better read of the information embedded into the bottle. Underneath, a combination of optical illusion, LED and perspective reveals just a glimpse of the booklet that tells the story of the whiskey and meaningful moments of Irish whiskey heritage.
Teammemberen: Tiago Russo
Katia Martins
Bildnoweis: The Craft Irish Whiskey Co.