Shochu X Verpackungsdesign by Kota Sagae - Saga Inc

Shochu X Verpackungsdesign by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 A' Design Award an Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2023

Shochu X Verpackungsdesign

by Kota Sagae - Saga Inc

Client: Shochu X

A' Design Award an Gold Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #149895

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shochu X Verpackungsdesign

Entworf fir eng Rebranding vum Shochu X, eng Firma déi neie Wäert aus enger moderner Perspektiv fir Shochu schaaft, en traditionelle Geescht produzéiert an der Kyushu Regioun, Japan. Fokusséiert op d'Tatsaach datt dës Mark net nëmmen de Wäert vun alkoholesche Gedrénks ubitt, awer och d'Relatioun mat Kultur a Liewensstil schätzt. Benotzt eng westlech Séilen wéi Fläsch Form a Label, mee dobäi e grafeschen Design mat engem japanesche Stil Muster a minimalistesch Ästhetik der kulturell Fusioun tëscht dem Westen an Osten a global Bierger auszedrécken & # 039; Gléck fir sozial verbonne ze sinn duerch dës Shochu.

The Recognition

About the A' Design Award an Gold

Shochu X Verpackungsdesign ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Shochu X Verpackungsdesign eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Shochu X Verpackungsdesign erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
Dimensions & Packaging: Bottle size: Φ85mm, H175mm
Tags: Japanese-style, minimal, luxury, fusion, lifestyle
Inspiration: Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
Team Members: Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii
Image Credits: Saga inc.