Shadlee Haaptfunktioun: Gedrénksverpackung by Mohammadreza Eslamparast

Shadlee Haaptfunktioun: Gedrénksverpackung by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2023

Shadlee Haaptfunktioun: Gedrénksverpackung

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #150114

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Haaptfunktioun: Gedrénksverpackung

Buchtext: Shadlee ass en Verpackungsdesign fir eng Rei vun alkoholfräie Mocktail-Gedrénks. D'Gedrénks sinn fir Leit gemaach, déi léiwer op Fester keen Alkohol drénken. Fënnef Aromen ginn presentéiert, a jiddereng Fläsch dréit d'Illustratioun vun engem anere Déier. D'Déiergesiichter goufen a flaach geometresch Formen vereinfacht a mat der Hand an engem moderne Stil gezeechent. Kontrastreich Faarwen ginn agesat, fir d'Etiketten am Regal gutt siichtbar ze maachen. Eng visuell Eenheet verbënnt all fënnef Etiketten, wärend d'faarweg Illustratiounen eng frou Atmosphär schafen.

The Recognition

About the A' Design Award an Bronze

Shadlee Haaptfunktioun: Gedrénksverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Shadlee Haaptfunktioun: Gedrénksverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Shadlee Haaptfunktioun: Gedrénksverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.