Naked Nature Snackbar by Angela Spindler

Naked Nature Snackbar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2023

Naked Nature Snackbar

by Angela Spindler

Client: Depot Creative

A' Design Award an Bronze Winner in Verpackung Category

18,258

Verified Award Winner

Verify Award Status for #150326

View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Nature Snackbar

Naked Nature schwätzt mat enger Welt déi ëmmer méi zréck an d'Ëmwelt ass. Den Designer huet en Design a verbal Strategie fir d'Mark souwéi all Verpackungsdesign erstallt. D'Aromen vun der Mark ginn artikuléiert duerch grouss, fett handgezeechent Typografie, déi aus der Packung bult, e Wénkel fir d'Tatsaach datt d'Aromen dobannen net enthalen kënnen. D'Markesprooch ass spilleresch an éierlech wéi d'Verpakung. Déi rau Natur vun der Bar gëtt a sengen nohaltege Umeldungsinformatiounen reflektéiert, mat engem Heemkompostéierbare Wrapper. D'SRT & # 039;s sinn CMYK gedréckt mat 1 Fleckfaarf an eng ganz satin wässerlech Lack.

The Recognition

About the A' Design Award an Bronze

Naked Nature Snackbar ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Naked Nature Snackbar e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Naked Nature Snackbar erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Dimensions & Packaging: Compostable rewind (@home)
Tags: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Production Technology: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Design Challenge: Securing vibrant colours on an uncoated compostable stock
Inspiration: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Project Duration: 12 months, Sydney Australia
Operation Flow: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Team Members: Angela Spindler, Designer /Creative Director