Dog Yep Verpackung fir Hondssnacks by Rodrigo Chiaparini

Dog Yep Verpackung fir Hondssnacks by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2023

Dog Yep Verpackung fir Hondssnacks

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award an Bronze Winner in Verpackung Category

14,629

Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Verpackung fir Hondssnacks

Dog Yep ass e Verpackungskonzept fir eng Linn vu funktionelle Hondssnacks. Den Haaptelement vum Logo bezitt sech op d'Iddi, datt Honn spillen a aktiv bleiwe sollen, an et widderhëlt och d'Form vum Snack selwer. Illustréiert Charaktere an eng hell Faarfpalette schafen e verspillten Look a maachen d'Produktlinn einfach ze erkennen an de Regaler an an Online-Geschäfter. D'Snacks ginn a Konservefformater presentéiert, déi passend fir de Segment ausgewielt goufen. D'Absicht hannert Dog Yep ass et, Spill an Aktivitéit duerch eng gesond Ernärung ze fërderen.

The Recognition

About the A' Design Award an Bronze

Dog Yep Verpackung fir Hondssnacks ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Dog Yep Verpackung fir Hondssnacks e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Dog Yep Verpackung fir Hondssnacks erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin