Japanese Sake Verpackungsdesign by Shinji Yaoita

Japanese Sake Verpackungsdesign by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2023

Japanese Sake Verpackungsdesign

by Shinji Yaoita

Client: Hasegawa Brewery Co.

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #150540

View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Verpackungsdesign

Dëst ass e spezielle Sake-Design erstallt fir den 180. Anniversaire vun der Hasegawa Sake Brauerei ze gedenken. 180 Joer traditionell Goût a Fäegkeeten sinn duerch d'Generatioune weiderginn, an de Bamring gouf als Haaptvisual benotzt fir d'Geschicht an d'Zukunft auszedrécken. D'Faarwen vun der ganzer äusseren Këscht goufen duerch Tëntmolerei inspiréiert fir Traditioun a Luxus auszedrécken. De Gedenklogo gëtt a Gold gedréckt fir dem Familljewaff vun der Brauerei ze passen. D'Flasche bannen ass e contrastéiert schwaarzt Bild. D'Rauwheet vun der Fläsch dréckt d'Gewiicht vun der Traditioun an der Technologie aus.

The Recognition

About the A' Design Award an Sëlwer

Japanese Sake Verpackungsdesign ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Japanese Sake Verpackungsdesign e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Japanese Sake Verpackungsdesign ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.