Gatorade Fuel Rover Fläschelagerwaen by PepsiCo Design and Innovation

Gatorade Fuel Rover Fläschelagerwaen by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Reklamm, Marketing a Kommunikatiounsdesign Competition Category.

BronzeReklamm· 2023

Gatorade Fuel Rover Fläschelagerwaen

by PepsiCo Design and Innovation

A' Design Award an Bronze Winner in Reklamm Category

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Verified Award Winner

Verify Award Status for #150636

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade Fuel Rover Fläschelagerwaen

Den Gatorade Fuel Rover ass e mobille Fläschelagersystem fir d'Personal vu Sportsteams. Den Fuel Rover späichert an transportéiert eng grouss Zuel u Spillerfläschen ronderëm de Terrain. E Lagerbehälter um Sockel kann eng zousätzlech Fläschecaddy, Äis, Zubehör oder gesammelten Ofall ophuelen. En Utility-Panel um Réck dréit dräi Lagerdäschercher, déi fir Training- oder Diätassistent-Material festgeschnall ginn. D'Design befreit d'Personal dovun, Saachen um Kierper ze droen, an erlaabt eng méi einfach Bewegung laanscht d'Säitelinn. Den Fuel Rover aktualiséiert en fréiert Fläschelager-Design.

The Recognition

About the A' Design Award an Bronze

Gatorade Fuel Rover Fläschelagerwaen ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Gatorade Fuel Rover Fläschelagerwaen e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Gatorade Fuel Rover Fläschelagerwaen erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release