Galaxy Trail X Verpackung fir Iessen zum Mëtthierschtfest by Hu Jijun is a highly esteemed winner of the very prestigious 2023 A' Design Award an Gold in Verpackungsdesign Competition Category.
GoldVerpackung· 2023
Galaxy Trail X Verpackung fir Iessen zum Mëtthierschtfest
by Hu Jijun
A' Design Award an Gold Winner in Verpackung Category
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- Verified Award Winner
- Verify Award Status for #150683
The Design
About Galaxy Trail X Verpackung fir Iessen zum Mëtthierschtfest
Galaxy Trail X ass en Iessverpackungsdesign fir de Mëtthierschtfest, dat zesumme mat engem Planetarium entwéckelt gouf. D'baussenzeg Këscht ass eng sëlwer Metallbox a Form vun engem Dräieck, eng Form, déi wéinst hire Verbindungen zum Weltall an zur Kommunikatioun gewielt gouf. Am Géigesaz zu Standard flaachen Eisenboxen ass den ieweschten Deel vun der Këscht ëm ee Zentimeter erhéicht, wat de Wonsch ausdréckt, duerch d'Fläch ze briechen an no de Stäre ze gräifen. D'Innefudder ersetzt Plastiksschaum duerch eng Kartonsstruktur, déi duerch ineneegräifend Lasche fixéiert ass, ouni Pech. D'Këscht moosst 361 op 312 op 75 Millimeter.
The Recognition
About the A' Design Award an Gold
Galaxy Trail X Verpackung fir Iessen zum Mëtthierschtfest ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Galaxy Trail X Verpackung fir Iessen zum Mëtthierschtfest eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Galaxy Trail X Verpackung fir Iessen zum Mëtthierschtfest erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
- Dimensions & Packaging
- Length x width x height: 361*312*75mm
- Tags
- Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
- Production Technology
- Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
- Design Challenge
- Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
- Research
- By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
- Inspiration
- One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
- Project Duration
- 2022.7-9, Shanghai
- Operation Flow
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