Oat Milk Getränkeverpackung by Wallrus Design Studio

Oat Milk Getränkeverpackung by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2023

Oat Milk Getränkeverpackung

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award an Bronze Winner in Verpackung Category

16,754
Verified Award Winner
Verify Award Status for #150948

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oat Milk Getränkeverpackung

Hafermëllech ass en Verpackungsdesign fir en pflanzlecht Mëllechgedrénks aus Hafer. D'Verpackung ass eng aseptesch Kartongbox mat 85 mm Breet, 85 mm Déift a 230 mm Héicht, an d'Grafiken ginn duerch flexografeschen Drock ugebruecht. Illustratiounen vu jonke Leit mat ënnerschiddleche Liewensstiler erschéngen op der Verpackung, fir d'Gedrénks als néi a nahrhaft duerzestellen. Gesond deeglech Gewunnechten ginn op eng subtil Aart a Weis an de Biller gewisen. D'Design zielt drop of, sech am Reoal ofzehiewen an d'Konsumenten, déi de Goût vun Hafermëllech nach net kennen, dozou anzelueden, en ze probéieren.

The Recognition

About the A' Design Award an Bronze

Oat Milk Getränkeverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Oat Milk Getränkeverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Oat Milk Getränkeverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio