Waggner Coffee Kaffiverpackung by Wallrus Design Studio

Waggner Coffee Kaffiverpackung by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2023

Waggner Coffee Kaffiverpackung

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award an Eisen Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #151041

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Waggner Coffee Kaffiverpackung

Waggner Coffee ass e Verpackungsdesign fir eng däitsch Kaffimark. De Beutel ass mat ale däitsche Holzfënstere illustréiert, gezeechent an engem linearen Stil, mat dem Marksymbol an der Mëtt placéiert. D'Symbol weist en Hirsch, deen an sengem Haus sëtzt an Kaffi drénkt, mat engem Luucht hannendrun, eng Referenz op Leit, déi nuets waakreg bleiwen a Kaffi drénken. Den Design ass am Rotogravure-Drockverfahren op engem metalliséierte Kaffi-Beutel gedréckt, dee 100 mol 70 mol 280 Millimeter mëscht. D'Zil ass et, d'Mark op engem iwwerfëllte Butteksregal einfach erkennbar ze maachen.

The Recognition

About the A' Design Award an Eisen

Waggner Coffee Kaffiverpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Waggner Coffee Kaffiverpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Waggner Coffee Kaffiverpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio