Siviano Italienesche Wäin by Valerii Sumilov

Siviano Italienesche Wäin by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2023

Siviano Italienesche Wäin

by Valerii Sumilov

Client: Shumi Love Design

A' Design Award an Bronze Winner in Verpackung Category

15,697

Verified Award Winner

Verify Award Status for #151378

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Siviano Italienesche Wäin

Dëst Wierk ass inspiréiert vun Italien an alles iwwer Italien: seng Maskeradebäll, seng Mystèren, seng geheim Gesellschaften, seng Clanen a seng räich Kultur. Den Design probéiert Mystik, Geheimnis, an helleg Wënsch ze reflektéieren. Andeems hien dëse Wäin kaaft, keeft de Konsument en Entréesticket an eng privilegiéiert Gesellschaft, op eng geheim Uerdnung, wou den Entrée nëmme fir déi wéineg gewielt ass. De Label ass an enger origineller komplexer Form gemaach. Den Akzent gëtt no riets verréckelt fir méi Opmierksamkeet mat senger Asymmetrie unzezéien. Dëst gëtt méi Ästhetik a Mystik un dat ganzt Designkonzept.

The Recognition

About the A' Design Award an Bronze

Siviano Italienesche Wäin ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Siviano Italienesche Wäin e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Siviano Italienesche Wäin erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.

The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design.
Dimensions & Packaging: Label: 86 mm X 145 mm. Paper: Vergé White
Tags: italian, wine, siviano
Production Technology: Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
Design Challenge: The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
Research: We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
Inspiration: The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
Project Duration: The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
Operation Flow: The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
Patents: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members: Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Image Credits: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov