Lucky Forever Tea Téiverpackung by Shenzhen Banana Design Co. Ltd

Lucky Forever Tea Téiverpackung by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

Lucky Forever Tea Téiverpackung

by Shenzhen Banana Design Co. Ltd

Client: Shenzhen Banana Design Co. LTD

A' Design Award an Bronze Winner in Verpackung Category

12,714

Verified Award Winner

Verify Award Status for #151857

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Forever Tea Téiverpackung

Lucky Forever Tea ass en Design fir eng Pabeierverpackung fir Pu-erh Téi. D'Këscht enthält fënnef ronn Téibeidelen, ee fir all Dag vun enger Aarbechtswoch. E Gitterfach am Innere erlaabt d'Brauen ënnerwee, am Büro oder op Reesen. D'ausziebar Pabeierkëscht ass bedréckt a mat Folie gestempelt. Illustratiounen an engem modernen Stil weisen traditionell Glécksmotiver wéi Kraniche, Kürbisser, Päonien, Elstere, Koi-Fësch, Lampiounen an Ingoten. Den festleche Design dréit Wënsch fir eng besser Zukunft. D'Zil ass et, Pu-erh Téi einfach an attraktiv fir jonk Konsumenten ze maachen.

The Recognition

About the A' Design Award an Bronze

Lucky Forever Tea Téiverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Lucky Forever Tea Téiverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Lucky Forever Tea Téiverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Tags: Tea Packaging、Lucky Forever
Production Technology: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Design Challenge: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Research: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiration: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Project Duration: The project was completed in Shenzhen in August 2022
Team Members: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli