Pavanpet Hausdeierefudder by Mohsen Koofiani

Pavanpet Hausdeierefudder by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

Pavanpet Hausdeierefudder

by Mohsen Koofiani

Client: Pavanpet

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #151937

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pavanpet Hausdeierefudder

Normalerweis, well d'Mënschen Hausdéieren als Membere vun hirer Famill a Kanner betruechten, ass d'Verpackungsdesign cartoonisteg. D'Benotzung vu Charaktere kann d'Verbindung mam Beträchter verstäerken an eng attraktiv Ëmfeld kreéieren. Als Resultat huet d'Verpackung eng prominent a speziell visuell Verbindung. D'Gesiichter vun den Déieren sinn ganz klever designt an hiert Laachen an hir Glécklechkeet si kloer sichtbar, wat den Effekt vun dësem Produkt op si weist. Duerch einfach Faarwen ouni Detailer ze benotzen entsteet e bessert Verständnis vum Bild an Zweck.

The Recognition

About the A' Design Award an Bronze

Pavanpet Hausdeierefudder ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Pavanpet Hausdeierefudder e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Pavanpet Hausdeierefudder erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani