Neev Glacesverpakung by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2024

Neev Glacesverpakung

by Mohsen Koofiani

Client: Neev

A' Design Award an Eisen Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #151980

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Colors

The Design

About Neev Glacesverpakung

Bei dësem Design, deen mat musikaleschen Techniken benannt ass, gëtt versicht d'Illustratiounen op der Verpakung mat dem Numm vun all Produkt ze harmoniséieren. D'Illustratiounen si mat enger einfacher a schéiner Technik an diversen Faarwen no dem Goût vun all Glace gezeechent. Am Design vun dëser Verpakung gouf eng Interaktioun tëscht Musek a Glacesgoûten erstallt. Den Zweck vun dëser Verpakung ass et, déi verschidde Gefiller vum Museklauschtere an Glacesiessen ze kombinéieren. Also kënnt Dir et erliewen an e Musikstéck mam selwechten Thema lauschtere wärend Dir Glace iësst.

The Recognition

About the A' Design Award an Eisen

Neev Glacesverpakung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Neev Glacesverpakung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Neev Glacesverpakung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging: Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology: Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research: Behavioral examination, etc
Inspiration: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration: The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits: Illustrator / Creator: Mohsen Koofiani