Kanpai Zitrus-Likör-Verpackung by Hui Tu

Kanpai Zitrus-Likör-Verpackung by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2024

Kanpai Zitrus-Likör-Verpackung

by Hui Tu

Client: Hungkung University

A' Design Award an Eisen Winner in Verpackung Category

10,018

Verified Award Winner

Verify Award Status for #152030

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kanpai Zitrus-Likör-Verpackung

Kanpai ass e Verpackungsdesign fir e Zitrus-Likör, deen an der Stad Taichung zu Taiwan hiergestallt gëtt. D'Stad Taichung ass déi gréisst Zitrus-Ubaugéigend zu Taiwan, awer lokale Zitrus-Likör war rar, dofir gouf eng nei Verarbeschtungsmethod fir dëse Gedrénk entwéckelt. Den Numm Kanpai bedeit op Chineesesch "bis op de leschte Dram" a bezitt sech op eng Feier. Geometresch Biller vun Tankan- an Ponkan-Zitrusfriichte bilden d'Haaptsymboler vun der Verpackung. D'Textur vun der Zitrusschuel gëtt duerch deelweis Glasur a Locherung duergestallt. D'Verpackung mëst 80 mol 80 mol 240 Millimeter.

The Recognition

About the A' Design Award an Eisen

Kanpai Zitrus-Likör-Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Kanpai Zitrus-Likör-Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Kanpai Zitrus-Likör-Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022