Hernuta Day Verpackung fir Gedréchent Uebst by Mohsen Koofiani

Hernuta Day Verpackung fir Gedréchent Uebst by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

Hernuta Day Verpackung fir Gedréchent Uebst

by Mohsen Koofiani

Client: Hernuta Day

A' Design Award an Bronze Winner in Verpackung Category

15,004

Verified Award Winner

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Colors

The Design

About Hernuta Day Verpackung fir Gedréchent Uebst

An der designter Verpackung ass de Charakter vum Mr. Hernuta eng vun den eenzegaartege Charakteristiken vun dëser Verpackung, en abenteierleche Charakter an der Welt vun den Nëss. Weider Eigeschafte vum Design beinhalen d'Einfachheet vum Verpackungsdesign (wäisse Hannergrond mat engem reale Bild vum Produit, deen e schwaarz-wäiss Bild als Fantasie benotzt). All Packung erzielt eng Geschicht vun engem Abenteier an zur selwechter Zäit gesitt Dir dynamesch a speziell Packungen.

The Recognition

About the A' Design Award an Bronze

Hernuta Day Verpackung fir Gedréchent Uebst ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Hernuta Day Verpackung fir Gedréchent Uebst e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Hernuta Day Verpackung fir Gedréchent Uebst erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani