Pazhu Winery Wäinverpackung vum Yanhui Zhang

D'Wierk Pazhu Winery Wäinverpackung vum Designer Yanhui Zhang ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Eisen an der Wettbewerbskategorie Verpackungsdesign.

EisenVerpackung· 2024

Pazhu Winery Wäinverpackung

vum Yanhui Zhang

Client: Wuhan PUFINE Creative Technology Co., Ltd.

A' Design Award an Eisen Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #152702 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Pazhu Winery Wäinverpackung

Pazhu Winery ass e Verpackungsdesign fir e Drauwewäin, deen zu Tibet hiergestallt gëtt. D'Baussebox orientéiert sech um architektonesche Stil vum Potala-Palais, wouwéi Ockerrout an Steegel als Haaptfaarwen agesat ginn. D'PET-Etikett gëtt mat engem néng-faarwegen Ultraviolett-Drockprozess hiergestallt. Glécksbréngend Seenwënsch-Motiver, Gebiedsfändelen, Drauwerierwen an heemesch Déieren si stilistesch an enger regionaler Manéier gemoolt. D'Zuel 3716 bezitt sech op d'Héicht vum Wäigut. Wann d'Box um Deckel opgemaach gëtt, erschéngt d'Form vun de rondrëm leiende Bierger. D'Geschenkbox mëcht 112 op 112 op 380 Millimeter aus.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Pazhu Winery Wäinverpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Pazhu Winery Wäinverpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Pazhu Winery Wäinverpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Dimensiounen & Verpackung: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Tags: Tibet, extremely high altitude, national features, Pazhu Winery
Produktiounstechnologie: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Design Erausfuerderung: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Fuerschung: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Inspiratioun: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Projetdauer: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Operatiounsablaf: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Teammemberen: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang