Xijiu Liquor Verpackung fir Alkoholescht Gedrénks by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award an Eisen in Verpackungsdesign Competition Category.
EisenVerpackung· 2024
Xijiu Liquor Verpackung fir Alkoholescht Gedrénks
by Yamin Zhu
Client: Forty-Nine Union Design Department
A' Design Award an Eisen Winner in Verpackung Category
- 12,576
- Verified Award Winner
- Verify Award Status for #152860
The Design
About Xijiu Liquor Verpackung fir Alkoholescht Gedrénks
Déi komplizéiert designt Fläsch, dekoréiert mam chinesesche Zeechen "Xi" aus véier Perspektiven, symboliséiert Gléck a Freed. Seng liweleg chinesesch rout Farf mécht se gëeegent fir Feieranläss. Déi harmonesch Mëschung vum ronden Deckel a véiereckegen Kierper reflektéiert antik chinesesch Philosophien. Wann se kombinéiert sinn, evozéieren d'Fläschen dat geléift Symbol vum duebelen Gléck, representativ fir traditionell Hochzäitsbräich. Dësen Design éiert net nëmmen d'kulturellt Ierwen, mä verbessert och d'Benotzererfarung, andeems en eng eenzegaarteg ergonomesch Struktur fir einfach Handhabung bitt.
The Recognition
About the A' Design Award an Eisen
Xijiu Liquor Verpackung fir Alkoholescht Gedrénks ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Xijiu Liquor Verpackung fir Alkoholescht Gedrénks eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Xijiu Liquor Verpackung fir Alkoholescht Gedrénks gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
- Dimensions & Packaging
- Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm - Tags
- Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
- Production Technology
- The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
- Design Challenge
- The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
- Research
- There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
- Inspiration
- The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
- Project Duration
- The project started in April 2023 in Shanxi,China and finished in May 2023.
- Operation Flow
- One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
- Patents
- 202330190867.8
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