Taste of Springtime Baijiu Verpackung by Wei Li

Taste of Springtime Baijiu Verpackung by Wei Li is a highly esteemed winner of the very prestigious 2024 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2024

Taste of Springtime Baijiu Verpackung

by Wei Li

A' Design Award an Eisen Winner in Verpackung Category

11,227

Verified Award Winner

Verify Award Status for #153131

View at A' Design Award Press Release Award Badge

Colors

The Design

About Taste of Springtime Baijiu Verpackung

Buchtext: Taste of Springtime ass e Verpackungsdesign fir Baijiu, e traditionellen chinesesche Schnaps. D'Form erënnert un eng Sanduhr, geformt duerch d'Verbindung vun zwou klenge Fläschen, eng iwwer der anerer, als Zeeche vun gemeinsamer Zäit. Un der Verbindungsstell bilden e reversibele Figur- a Grondmuster d'Silhouett vun engem mënschleche Profil, an zwou géintenee stoend Profiler erschéngen um Sockel. Déi zwou Fläschen enthalen kleng Quantitéiten an ënnerschiddlech Stäerkte, wat e mässege Konsum eleng oder mat anerer ënnerstëtzt. Déi vireg Verpackung ass aus Pabeier- a Plastikmaterial gemaach, dat recycléierbar an natierlech degradéierbar ass.

The Recognition

About the A' Design Award an Eisen

Taste of Springtime Baijiu Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Taste of Springtime Baijiu Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Taste of Springtime Baijiu Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
Dimensions & Packaging: Width 88mm x Depth 88mm x Height 196mm
Tags: spring time, interaction, socializing, hourglass
Production Technology: The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
Research: The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
Inspiration: The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
Project Duration: The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
Operation Flow: The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
Team Members: Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei