Travel Buddy Browser-Spill by Stefan Maier-Wimmer

Travel Buddy Browser-Spill by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award an Eisen in Reklamm, Marketing a Kommunikatiounsdesign Competition Category.

EisenReklamm· 2024

Travel Buddy Browser-Spill

by Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award an Eisen Winner in Reklamm Category

44,379

Verified Award Winner

Verify Award Status for #153173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Travel Buddy Browser-Spill

Travel Buddy ass en interaktiv Abenteuer dat spilleresch d'Produkter vu Holiday Extras weist. D'Parallax-Spillwelt kreéiert eng virtuell Reesenerliefnes wärend d'Spiller navigéieren. An der Roll vun engem Reesbegleeder guidéieren d'Spiller e Koppel bei der Vakanzplannung a bidden Tipps fir eng erfollegräich Rees. Den Rotschléi féiert zu engem humorvollen Reestyp-Test, deen dat eegent Vakanzverhalten opdeckt. Nieft dem Entdecken vun der Produktpalette gewannen d'Spiller Asiichten an hir eege Reespreferenzen.

The Recognition

About the A' Design Award an Eisen

Travel Buddy Browser-Spill ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Travel Buddy Browser-Spill eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Travel Buddy Browser-Spill gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel