Guyuelongshan Verpackung fir Chinesesche Räiswäin by Yuejun Chen

Guyuelongshan Verpackung fir Chinesesche Räiswäin by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2024

Guyuelongshan Verpackung fir Chinesesche Räiswäin

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Verpackung fir Chinesesche Räiswäin

Guyuelongshan ass en Verpackungsdesign fir e chinesesche Räiswäin aus Zhejiang, China. De Wäin gëtt no engem traditionelle Verfare gebraut an huet e nidderegen Alkoholgehalt, wat d'Gedrénks fir den alldeegleche Genoss vu méi jonke Konsumenten passend mécht. D'Verpackung follegt der Ästhetik vun der chinesescher Landschaftsmolerei, an d'Form vum Behälter erënnert u Bierger, Waasser a Sonnenënnergang. Den Design zielt drop of, dat einfacht Erscheinungsbild vun eelere Räiswäin-Verpackungen ze erneieren an d'orientalesch Kultur op eng modern Manéier ze presentéieren. D'Verpackung moosst 340 mm an der Breet, 130 mm an der Déift a 150 mm an der Héicht.

The Recognition

About the A' Design Award an Sëlwer

Guyuelongshan Verpackung fir Chinesesche Räiswäin ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Guyuelongshan Verpackung fir Chinesesche Räiswäin e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Guyuelongshan Verpackung fir Chinesesche Räiswäin ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.