A Garden for All Typografie-Design by Danne Ojeda

A Garden for All Typografie-Design by Danne Ojeda is a highly esteemed winner of the very prestigious 2024 A' Design Award an Sëlwer in Bildung, Léierhëllefsmëttel an Ausbildungsinhalt Design Competition Category.

SëlwerBildung· 2024

A Garden for All Typografie-Design

by Danne Ojeda

Client: School of Art, Design and Media, Nanyang Technological University, Singapore.

A' Design Award an Sëlwer Winner in Bildung Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About A Garden for All Typografie-Design

Dëse Projet ass e pädagogescht Projet. Et war eng Aufgab iwwer Typografie-Design fir Studenten vun der Héichschoul vun der School of Art, Design and Media, NTU, Singapur. D'Aufgab war fir all Student Initialen als Schrëftfamill ze designen. D'Resultat waren multiple Schrëftfamillen, erstallt vun de Studenten an inspiréiert vun der Flora, Fauna an den eenzegaartege Charakteristiken vum Singapore Botanesche Gaart. Dovun goufen déi beschte Initialen am Buch A Garden For All gedréckt, publizéiert vum Verlag Epigram Books zu Singapur.

The Recognition

About the A' Design Award an Sëlwer

A Garden for All Typografie-Design ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt A Garden for All Typografie-Design e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. A Garden for All Typografie-Design ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Original Drops Caps were inspired on natural elements found in the Singapore Botanic Gardens, Singapore First UNESCO World Heritage Site.
Dimensions & Packaging: Variable dimensions.
Tags: Botanical Garden Singapore, Original Drop Cap Design, Typography, Education, ADM, NTU.
Production Technology: This project originated as part of a teaching assignment in the course 'Typography III'. It is an industry oriented assignment whose outcome is the publishing of the produced typographical works, emulating a real design commissioned scenario. To this effect, a group of students from 'Typography III' course from the School of Art, Design and Media (ADM), were invited to collaborate with Epigram Books under the Creative Direction of Associate Professor Danne Ojeda. Students conducted field research in Singapore Botanic Gardens, after which they created original Drop Caps in the form of contemporary illustrated type designs for the book 'A Garden for All'.
Design Challenge: To find a unique design direction that will respond to the research abstract, to design and develop a coherent typographical system that carries the essence of the various features of the Singapore Botanical Gardens.
Research: To design Drop Caps typographic prototypes, that depict the variety and richness of the Singapore Botanic Gardens, flora, fauna, and any other relevant elements found in situ. This is Singapore First UNESCO World Heritage Site.
Inspiration: TYPOlogy is an educational project. It was an assignment on Typography Design given to tertiary education students from the School of Art, Design and Media, NTU, Singapore. The assignment was for each student to design DROP CAPS as a font family (See images and attached PDF). The outcome was multiple font families created by students and inspired by the flora, fauna, and unique features of the Singapore Botanic Gardens. From this, the best of the best DROP CAPS were printed in the book A GARDEN FOR ALL, published by the prestigious editorial Epigram Books in Singapore (See the last part of the PDF attached with the chapters of A GARDEN FOR ALL, with the original DROP CAPS designed for this book).
Project Duration: The project TYPOLogy: A Garden for all, latest 8 weeks in total. It took place in Singapore, from September to November 2022.
Operation Flow: The Drop Caps are used in the different sections of the book 'A Garden for All', published by Epigram Books, Singapore.
Patents: The copyright rests with the authors.
Team Members: Creative direction of Danne Ojeda.
Image Credits: All design/authors of the Drop Caps and Epigram Books, Singapore