Furmint Vodka Gedrénksverpackung by Peter Morvai

Furmint Vodka Gedrénksverpackung by Peter Morvai is a highly esteemed winner of the very prestigious 2024 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2024

Furmint Vodka Gedrénksverpackung

by Peter Morvai

Client: Seven Hills Distillery

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

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The Design

About Furmint Vodka Gedrénksverpackung

Furmint Vodka ass en Verpackungsdesign fir e Wodka aus Drauwen. D'Seven Hills Distillery produzéiert nëmmen 800 bis 1000 Fläschen d'Joer, dowéinst ass de Wodka en handwierklecht Produkt. D'Verpackung reflektéiert d'Rengheet vum Sprit an seng Drauwebasis. Eng einfach Typografie um Offset-gedréckten Frontetikett gëtt e propert Erscheinungsbild. Eng Siebdrock-Illustratioun um Glas erënnert op eng zäitgenëssesch Manéier un e Wéngertsblat. Wann d'Fläsch voll ass, wierkt d'Flëssegkeet wéi eng Lëns a gëtt de feinen Detailer méi Déift. D'Fläsch moosst 340 mm an der Héicht an 80 mm an der Breet.

The Recognition

About the A' Design Award an Sëlwer

Furmint Vodka Gedrénksverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Furmint Vodka Gedrénksverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Furmint Vodka Gedrénksverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product.
Dimensions & Packaging: Height: 340 mm
Width: 80 mm
Tags: graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
Research: The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
Inspiration: The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
Project Duration: Started and finished in Budapest at the end of 2022.
Operation Flow: As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
Team Members: art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai
Image Credits: Images: Bence Boldogh