Hiroshima Dentetsu Handduuch by Hajime Tsushima

Hiroshima Dentetsu Handduuch by Hajime Tsushima is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

Hiroshima Dentetsu Handduuch

by Hajime Tsushima

Client: Tsushima Design

A' Design Award an Bronze Winner in Verpackung Category

12,167

Verified Award Winner

Verify Award Status for #155016

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hiroshima Dentetsu Handduuch

Dësen Souvenir-Handduuch, verkaf zu Hiroshima City, Japan, huet eng déif Verbindung mat der Post-Atombomm-Geschicht vun der Stad. Et ass aus recycléierten Origami-Kränicher gemaach, déi de Fridden symboliséieren, ëmgewandelt a Rayon-Fieder. D'Design weist zwou Variatioune: eng mat Tram-Nummeren, déi duerch e Lock erauskommen, an eng aner mat Typographie, déi Treppen formt wann se opgeklappt gëtt. D'Muster vum Duuch stellt Hiroshima säi Präfekturbaum duer, den Ahorn, a seng Faarwen imitéieren d'Design vum Tram. Dës Artikelen erfaassen de Geescht vu Hiroshima a vermëttelen e Wonsch fir Fridden.

The Recognition

About the A' Design Award an Bronze

Hiroshima Dentetsu Handduuch ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Hiroshima Dentetsu Handduuch e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Hiroshima Dentetsu Handduuch erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This hand towel is an "origami crane hand towel" made from recycled paper cranes donated by the city of Hiroshima in JAPAN.
The 650 is the exposed train.
This is made a design with a hole through which the 650 characters can be seen.
Maple, which is the pattern of the hand towel, is the prefectural tree of Hiroshima.
The other is a folded paper package. Also, when you open the folded package, the typography emerges in the form of overlapping stairs.
Dimensions & Packaging: The hand towel is 25cm x 25cm. Package is W175mm x H168mm x D20mm
The package is made of a single piece of paper. One has a hole cut out so that the number 650 can be seen. The other is that the typography appears in a stair-like manner.
The paper is folded over and over and a hole is punched so that the logo can be seen.
Tags: package design, towel, souvenir, typography, japan, hiroshima
Production Technology: This product is made by reusing origami cranes donated to Hiroshima Peace Memorial Park and processing them into rayon thread.
It is a souvenir that prays for peace, and has a concept unique to Hiroshima.
Design Challenge: "The most challenging aspect was creating the package on a single A3-sized sheet of paper. It was necessary to reduce costs. The problem is how to create an appealing package design using just one sheet of paper. Specifically, it was difficult to manually create the layered and staircase-like structure of the paper. By making holes, you can show the material of the towel.
Research: This product has a design based on the symbol of Hiroshima and the atomic bombed train. It is hoped that this will arouse interest in the message of peace and Hiroshima's history, contributing to peace efforts and raising awareness of Hiroshima. These effects will contribute to the environment, revitalize local communities, promote tourism, and raise awareness of peace.
Inspiration: Hiroshima is a city that has been rebuilt since the atomic bomb was dropped in 1945. Many people bring origami cranes to the Atomic Bomb Dome and Peace Park to pray. There are also many tourists from overseas.
Products made from recycled paper cranes are souvenirs filled with wishes for peace.
Project Duration: This product will be on sale from April 2023. It is sold at souvenir shops in Hiroshima Peace Memorial Park as a product targeting tourists and wishing for peace.
Operation Flow: This product is a souvenir with a wish for peace. A portion of the proceeds will be donated to the Hiroshima Peace Exchange Fund or the Atomic Bomb Dome Preservation Fund.
Team Members: Hajime Tsushima