Challenger Verpackung fir alkoholesch Gedrénks by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.
SëlwerVerpackung· 2024
Challenger Verpackung fir alkoholesch Gedrénks
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
A' Design Award an Sëlwer Winner in Verpackung Category
- 42,909
- Verified Award Winner
- Verify Award Status for #155598
The Design
About Challenger Verpackung fir alkoholesch Gedrénks
Challenger ass en Verpackungsdesign fir e Puer Fläsche mat Spirituosen. Den Design baséiert op zwou klassesche chinesesche mythologesche Geschichten, Nezha am Draachepalais an Wukong am Himmelspalais, a vermëttelt e Geescht vum Wëllen erauszefuerderen. D'Fläsche sinn orange a blo an droen thematesch Illustratiounen. D'Këscht ass donkelblo mat gëllene Ränner, an Elementer, déi de Wukong an den Nezha duerstellen, sinn op der Viischt mat Prägung a Goldstempelung gedréckt. D'Këscht geet wéi eng Duebeldier an engem schréien Wénkel vu 60 Grad op a steet dann oprecht op enger flaacher Uewerfläch.
The Recognition
About the A' Design Award an Sëlwer
Challenger Verpackung fir alkoholesch Gedrénks ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Challenger Verpackung fir alkoholesch Gedrénks e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Challenger Verpackung fir alkoholesch Gedrénks ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
- Dimensions & Packaging
- Packaging box 30cm*12cm*22cm.
- Tags
- Challenger, Package design, Chinese Mythology, Chinese spirits
- Production Technology
- The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
- Design Challenge
- The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
- Research
- This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
- Inspiration
- The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
- Project Duration
- The project began in May 2022 in Beijing and was completed in July 2022.
- Operation Flow
- The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
- Team Members
- Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao
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