Miok Mëllechbéier-Verpackung by Iris Fan

Miok Mëllechbéier-Verpackung by Iris Fan is a highly esteemed winner of the very prestigious 2024 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2024

Miok Mëllechbéier-Verpackung

by Iris Fan

Client: Miok

A' Design Award an Sëlwer Winner in Verpackung Category

32,338

Verified Award Winner

Verify Award Status for #155700

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Miok Mëllechbéier-Verpackung

Miok ass en Verpackungsdesign fir e Mëllechbéier, deen an Dosen verkaaft gëtt. D'Gedrénks kombinéiert séiss a sauer Mëllech mat Béierbullen an enthält Probiotike mat engem nidderegen Alkoholgehalt. D'Designkonzept ass d'Vermëschen. Ronderëm déi schwiewend Miok-Buschtawen fusionéieren zwou flësseg Formen zu enger neier Form. Déi visuell Sprooch ass markant, dynamesch a liewensfrou. De Logo ass d'Haaptelement op der Dous, sou datt d'Mark um Maart einfach ze erkennen ass. All Dous enthält 375 Milliliter. D'Verpackungssystem ëmfaasst Cadeausboxen, Versandboxen a portabel Boxe fir den Online- an den Detailverkaf.

The Recognition

About the A' Design Award an Sëlwer

Miok Mëllechbéier-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Miok Mëllechbéier-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Miok Mëllechbéier-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Dimensions & Packaging: 375mL per can
Tags: Mixing, Milk Beer, Packaging, Can, Miok
Production Technology: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Design Challenge: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Research: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspiration: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Project Duration: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Operation Flow: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patents: Copyrights belong to IBEA, 2021
Team Members: Iris Fan
Image Credits: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao