Sheletsee Cushion Kosmetescht Verpackungsdesign by Sheletsee

Sheletsee Cushion Kosmetescht Verpackungsdesign by Sheletsee is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

Sheletsee Cushion Kosmetescht Verpackungsdesign

by Sheletsee

Client: Sheletsee

A' Design Award an Bronze Winner in Verpackung Category

11,756

Verified Award Winner

Verify Award Status for #156382

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheletsee Cushion Kosmetescht Verpackungsdesign

Sheletsee Cushion ass e Verpackungsdesign, dat fir eng Cushion-Make-up-Serie entwéckelt gouf. D'Design orientéiert sech un der glater Textur an dem sanften Glanz vu Seidensatin. Dräi fléissend Linne op der glänzender Uewerschicht erënneren un flatterend Seid a suggeréieren en seidege Finish op der Haut. Den Deckel ass aus eloxéiertem Aluminium hiergestallt, wärend d'Basis duerch Spritzgoss an Sandstrahlen produzéiert gëtt, wat e Kontrast an der Textur schaaft. Déi flaach ovaal Form pass sech an d'Hand an, an de Produit léisst sech op 120 Grad opklappen fir eng entspaant Handhabung. D'Aussebox benotzt eng traditionell Stoff-Appliqué-Technik.

The Recognition

About the A' Design Award an Bronze

Sheletsee Cushion Kosmetescht Verpackungsdesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Sheletsee Cushion Kosmetescht Verpackungsdesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Sheletsee Cushion Kosmetescht Verpackungsdesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This cushion series is developed for eastern women. Its packaging, inspired by exquisite silk satin with flowing luster, aims to suggest that the products enable a silky smooth finish for the skin and convey Eastern poetic aesthetics. Three fluid undulating lines in the glossy top cover resemble fluttering silk satin, representing the makeup effect of the products. The rounded shape bring to mind the image of a luminous moon reflected in rippling water, showing the gentle beauty of women.
Dimensions & Packaging: product dimensions, 93.6 mm x 77 mm x 23.9 mm
Tags: packaging for the cushion series, eastern aesthetics, the luster of silk satin, line design
Production Technology: To fully replicate the luster of silk satin, the top cover adopts aluminum anodizing technology, representing the skin-brightening effect of the products. The surface of the base utilizes the injection molding and sandblasting process, to create a stark contrast with the glossy top cover, enriching the overall simple design with varied textures. The outer box employs traditional fabric applique technique and a poem that explains the product features, to further highlight Eastern aesthetics.
Design Challenge: The challenge lies in how to convey intangible eastern aesthetics in a tangible form to customers. Silk satin, a symbol in eastern culture known for its smooth and delicate texture, inspired the design team to create a lustrous shell. This, combined with simple wavy lines, leads to an effect reminiscent of flowing silk, which not only offers users a pleasurable visual experience, but also symbolizes that the products enable a silky smooth finish for the skin.
Research: Nowadays, cosmetic packaging is expected to evolve beyond mere practicality, focusing more on design that is both functional and aesthetically pleasing. In this trend, eastern aesthetics, capable of endowing products with visual allure, have become a new choice for designers. The packaging incorporates silk satin, an eastern element full of unique charm, which hopes that users can experience a close encounter with eastern aesthetics during its use.
Inspiration: The design team drew inspiration from smooth silk satin, taking the delicate texture and gentle lustre as the design core. Thanks to the unique shape and high-quality materials, the packaging features tactile and visual effect like silk satin, conveying the low-key yet luxurious eastern aesthetics. This also suggests that the products enable a silky smooth finish for the skin.
Project Duration: The packaging was designed in July, 2023 in Shanghai, and will be launched in March, 2024 in China.
Operation Flow: Unlike the square or circular designs of most cushion products on the market, this product series, based on ergonomics, adopts a flat oval cocoon shape with the moderate width to better fit the hand of eastern women for easy holding and makeup applying. The packaging can be unfolded to 120 degrees, which enables users to hold the products in a natural, relaxed manner. The undulating lines in the glossy top cover ensure that each touch feels like an intimate encounter with eastern aesthetics.
Team Members: CHUN XUE Creative Design
Xiang Tian
Jinbo Xiong
Youpeng Sun
Weiqiang Zhu