Cala di Seta 932 Primärfunktioun: Wäietiketten by Giovanni Murgia

Cala di Seta 932 Primärfunktioun: Wäietiketten by Giovanni Murgia is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

Cala di Seta 932 Primärfunktioun: Wäietiketten

by Giovanni Murgia

Client: Cala di Seta

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

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Colors

The Design

About Cala di Seta 932 Primärfunktioun: Wäietiketten

Buchtext: D'Projet zielt drop of, en eleganten, zäitgenëssesche a minimalisteschen Design ze kreéieren, fir d'Ierwen vun dëser Wäikellerei, déi 1932 gegrënnt gouf, ze vermëttelen, am Gläichgewiicht tëscht de Wäerter vun der Innovatioun an der Wichtegkeet, an der Äerd verwuerzelt ze sinn. Dës Kombinatioun gëtt duerch en héich uspriechenden visuellen Etikettdesign vermëttelt. D'Etiketten sinn aus Pabeier wéi Fasson Cotton vun Avery Dennison a Finitiounen wéi Goldfolie a metallesch Pantonen gemaach, fir e Projet ze kreéieren, deen de Prestige an d'Wäibautraditioun vun dëser Wäikellerei vermëttele kann.

The Recognition

About the A' Design Award an Bronze

Cala di Seta 932 Primärfunktioun: Wäietiketten ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Cala di Seta 932 Primärfunktioun: Wäietiketten e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Cala di Seta 932 Primärfunktioun: Wäietiketten erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of these labels is characterized by its elegance and the ability to communicate heritage and tradition to those who observe it. The special paper, the distinctive workmanship and the elements that ennoble it make it unique and unmistakable.
Dimensions & Packaging: Label dimension is width 90mm height 136 mm
Paper is Avery Dennison Fasson Cotton White
Printing techniques is Debossing, Braille, Hot foil gold
Tags: wine, label design, debossing, hystoric
Production Technology: For the labels we have thought of a prestigious paper such as Avery Dennison Fasson Cotton on which a debossing has been carried out embellished with a glossy paint in areas that recalls the effect of light reflecting on the surface of the water. A heraldic-like element recalls, in a modern key, the Calasetta coat of arms, and is made with a metallic Pantone colour, as is the text at the foot that tells the story of these wines.
Design Challenge: The challenge for this design was to create a project that could convey the prestige and winemaking tradition of this winery and the area. We did it thinking of a design with a classic flavor but with elements of innovation that made it current and contemporary.
Research: The research started from the history of the territory and from the study of the elements that characterize the history of the winery. The concept is that of the sea, a very strong element of identity rooted both in the history of this locality and in the life history of this community. We have created two labels with a classic style but with innovative and contemporary, elegant and refined details, able to best represent the story contained in these two bottles.
Inspiration: It was the 1932 when 13 Calasetta winemakers joined together to form one of the first cooperative wineries in Sardinia. A people who arrived on the island from the sea and who have the sea in their soul. From here came the idea of representing the history of the winery in these wines.
Project Duration: The project started in February 2023 in Sassari and finished in April 2023 in Sassari.
Operation Flow: The design of the labels conveys to the bottles a sense of prestige and tradition but at the same time innovation and projection into the future. The paper used and the finishing touches ensure that whoever takes the bottle is involved in the story of a story that has been going on for 90 years
Patents: Copyrights belong to Cantina di Calasetta
Team Members: Creative director: Giovanni Murgia
Designer: Giovanni Murgia
Print: Etichettificio Antoniano
Photo: Diego Attene
Image Credits: Image #1: Diego Attene
Image #2: Diego Attene
Image #3: Diego Attene
Image #4: Diego Attene
Image #5: Diego Attene