Heti Branding a Verpackung by Cansu Dagbagli Ferreira

Heti Branding a Verpackung by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

Heti Branding a Verpackung

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #158924

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heti Branding a Verpackung

Heti, benannt nom Dakota-Wuert fir Heem, bitt Gedrénks un, déi d'Essenz vum Heem mat natierleche infuséierte Goûten erwächen, an d'native Planzen vu Nordamerika feieren. Dës Marke mat sozialem Impakt widmet en Deel vum Ëmsaz fir d'Ënnerstëtzung vun Stammesgemeinschaften. Effortless Wisdom, de Branding-Konzept, weist Illustratiounen a Goûten am Native-Stil, mat enger Verpackung inspiréiert vun der geometrescher Symmetrie vun der Dakota-Konscht, déi Balance an Harmonie vermëttelt. De Design integréiert eng monochrom Palette mat Faarf-Akzenter an ënnersträicht d'Déift vun der indigener Konscht an engem modernen Kontext.

The Recognition

About the A' Design Award an Bronze

Heti Branding a Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Heti Branding a Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Heti Branding a Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery