Green Field Watchmen Verpackung vu Räis by Peng Guozhi

Green Field Watchmen Verpackung vu Räis by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2024

Green Field Watchmen Verpackung vu Räis

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award an Sëlwer Winner in Verpackung Category

32,144
Verified Award Winner
Verify Award Status for #159138

View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Field Watchmen Verpackung vu Räis

D'Verpackungsdesign fir dës Serie vun ökologeschem Räis baséiert och op déifgräifende strategeschen Erkenntnisser. Mat der rasanter Entwécklung vun der chinesescher Wirtschaft leeë Konsumenten a China beim Kaf vu Räis Wäert op Sécherheet a Goût. Well d'Team gemierkt huet, datt ökologesch Räismarken haaptsächlech d'Sécherheet betounen, ouni de gréissere Wäert vum gudde Geschmaach z'erkennen, huet et d'Marke Green Field Watchmen genannt. D'Team betount d'Verkafsargument, datt ökologesche Räis besser schmaacht, wat sech an der Gestaltung vun dëser Serie widderspigelt.

The Recognition

About the A' Design Award an Sëlwer

Green Field Watchmen Verpackung vu Räis ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Green Field Watchmen Verpackung vu Räis e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Green Field Watchmen Verpackung vu Räis ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Dimensions & Packaging: Width 245mm xDepth 90mm x Height 340mm
Tags: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Production Technology: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Design Challenge: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Research: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspiration: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Project Duration: October 2023,launched in Hangzhou, China.
Operation Flow: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Team Members: Peng GuoZhi