Gota Verpackung fir Hautfleegprodukter by N Z Skin Care Co., Ltd

Gota Verpackung fir Hautfleegprodukter by N Z Skin Care Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2024

Gota Verpackung fir Hautfleegprodukter

by N Z Skin Care Co., Ltd

Client: NZ Skin Care Co., Ltd

A' Design Award an Sëlwer Winner in Verpackung Category

47,699

Verified Award Winner

Verify Award Status for #159395

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gota Verpackung fir Hautfleegprodukter

Gota ass en Verpackungsdesign fir Hautfleegprodukter. Den Design inspiréiert sech un de Maori-Legende vun Neiséiland. Dräi natierlech Aarte vum Land bilden déi zentral visuell Elementer: de Mamaku-Farn a Gréng, déi rout Alg a Rout an de Conus a Blo. Figure vu Planzen- an Déierefossilie ginn op der baussenzeger Këscht gewisen. D'Uewerflächentextur imitéiert natierleche Steen, an erhuewen an agedréckte Beräicher ginn Déift derbäi. De Verschloss ass aus PP an ABS gemaach an dréit d'Muster vun de wichtegsten Zutaten. D'Serumfläsche benotzen eng rotéierend teleskopesch Pipette.

The Recognition

About the A' Design Award an Sëlwer

Gota Verpackung fir Hautfleegprodukter ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Gota Verpackung fir Hautfleegprodukter e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Gota Verpackung fir Hautfleegprodukter ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The ancient Maori tale of New Zealand inspires this packaging design. The packaging incorporates the original natural species of the MAMAKU FERN, red alga, and conus in New Zealand, aiming to convey the deep and inextricable connection between humans and the earth. The design utilizes fossil figures of plants and animals to imply the combination of natural plant and animal ingredients and modern technology, introducing consumers to natural and pure skincare products.
Dimensions & Packaging: 54mm*54mm*209mm
82mm*82mm*72mm
Tags: Skincare product packaging, New Zealand Maori tales, Animal and plant fossils, Red, green and blue colour schemes, Eco friendly craftsmanship
Production Technology: The surface texture of the packaging mimics natural stone, providing an enhanced tactile experience. The embossing and debossing treated surface not only enriches the overall tactile and visual experience but also gives a third dimensional sense. The cap employed PP and ABS materials and an embossing process to imprint the key ingredients pattern of the product onto the surface. Additionally, the multilayer spraying process improves wear resistance and durability.
Design Challenge: The challenge was encountered in expressing the Maori lore and reverence for nature through the packaging. To address this, the packaging design pays tribute to the natural heritage of New Zealand by employing three of its original natural ingredients as the core visual elements and presenting them on the outer box as figures of fossilized plants and animals. The design aims to showcase the ancient and enduring life force of nature, echoing the anti ageing advantages of the skincare product.
Research: The Maori people of New Zealand are known for their deep respect and gratitude for nature. In traditional Maori medicine, several plant and animal ingredients have been identified for their skin repairing properties. Drawing inspiration, the design team has explored the earth and sea, carefully selecting ingredients with unique bioactivity and efficacy. These ingredients have been applied to skincare products through modern extraction and processing technologies for anti ageing effects.
Inspiration: The brand draws inspiration from the Maori tales of New Zealand. It aims to embody the vibrancy and mystery of the earth and ocean in products and impart the wisdom and power of Maori culture. The packaging comprises three thematic shades of green, red, and blue, with green representing the robust vitality of the MAMAKU FERN, red from the energy rich red alga, and blue symbolizing the conus in the mysterious ocean, highlighting the purity of the product and its efficacy in caring for skin.
Project Duration: In November 2020, the project was launched in New Zealand and was created and developed in collaboration with Sephora, a subsidiary of LV Group. The project was presented at the branded Shanghai show of Sephora from November 17 to 19, 2023, and launched in December 2023 at Sephora in China.
Operation Flow: The cap of the bottle is printed with the natural element pattern of the key ingredients of the product so that consumers can intuitively understand the composition of the product, which enhances the reliability and attractiveness of the product. The serum products employ rotating telescopic droppers to provide consumers with a convenient and safe use experience.
Team Members: Xiaokun Liu
Zhe Tu
Chen Wu
Min Lu
Lanzhu Zhong
Qianqian Luo
Yangjun Xiao
Jie Xu