72 Xiangyu The Conqueror Liquor Verpackung fir Alkohol Fläschen vum Lubo Cao, Xiaoqiang Hu and Pengfei Dai

D'Wierk 72 Xiangyu The Conqueror Liquor Verpackung fir Alkohol Fläschen vum Designer Lubo Cao, Xiaoqiang Hu and Pengfei Dai ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2024

72 Xiangyu The Conqueror Liquor Verpackung fir Alkohol Fläschen

vum Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Client: Hubei Shihua Liquor Co., Ltd

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

14,259

Verifizéierte Präisgewënner

Präisstatus fir #159759 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer 72 Xiangyu The Conqueror Liquor Verpackung fir Alkohol Fläschen

72 Xiangyu The Conqueror Liquor ass eng Fläschverpackung, déi fir e chinesesche Baijiu entwéckelt gouf. D'Fläsch huet d'Form vun engem Tripod, eng Form déi an der chinesescher Geschicht a Kultur Wierdegkeet a Muecht duerstellt. D'Kroun vun der Fläsch ass no dem Ochsekapp vum Keeser Yan Shennong modelléiert, e Symbol fir Wäisheet a Courage. Schwaarz ass d'Haaptfaarf, mat Akzenter a Gold, Bronz a Rout, déi e visuellen Kontrast schafen. Déi geschwonge Symboler, déi mam Tripod ze dinn hunn, si geprägt. Déi faarweg Beräicher hunn en glänzegen Finish, wärend déi schwaarz Beräicher mat sinn. D'Verpackung ass fir Bankette an zum Verschenke geduecht.

D'Unerkennung

Iwwer den A' Design Award an Bronze

72 Xiangyu The Conqueror Liquor Verpackung fir Alkohol Fläschen ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt 72 Xiangyu The Conqueror Liquor Verpackung fir Alkohol Fläschen e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. 72 Xiangyu The Conqueror Liquor Verpackung fir Alkohol Fläschen erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Dimensiounen & Verpackung: Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml
Tags: Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
Produktiounstechnologie: The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
Design Erausfuerderung: The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
Fuerschung: Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
Inspiratioun: The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
Projetdauer: The project finished in October 2021.
Operatiounsablaf: Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Teammemberen: Lubo Cao, Xiaoqiang Hu, Pengfei Dai
Bildnoweis: HUBEI SHIHUA LIQUOR CO.,LTD