Catvas Katzekratzbriet vum Livelyhood Ltd.

D'Wierk Catvas Katzekratzbriet vum Designer Livelyhood Ltd. ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Eisen an der Wettbewerbskategorie Déierenfleeg, Spillsaachen, Zubehéier a Produkter fir Déieren Design.

EisenDéierenfleeg· 2024

Catvas Katzekratzbriet

vum Livelyhood Ltd.

Client: Livelyhood

A' Design Award an Eisen Gewënner an der Kategorie Déierenfleeg

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Verifizéierte Präisgewënner

Präisstatus fir #159966 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Catvas Katzekratzbriet

Catvas ass en neit Hausdéieresprodukt dat d'Kratzen vun engem destruktive Verhalen an e kreative Prozess ëmformt. Et gëtt souwuel Mënschen wéi och Kazen d'Méiglechkeet, hir Wunnraim zesummen ze gestalten. Den entwéckelte duebel-schichtege Stoff weist graduell en eenzegaartege molerege Effekt während dem Kratzverhalten vun de Kazen. Déi ersat Stoffkratzpanneauen ginn net méi einfach als Offall ewechgehäit, mä si funktionéieren wéi eng Erënnerung fir d'Spuere vum Liewen vun der Kaz op eng méi artistesch Aart festzehalen a ze bewaren.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Catvas Katzekratzbriet ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Catvas Katzekratzbriet eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Catvas Katzekratzbriet gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensiounen & Verpackung: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Produktiounstechnologie: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Fuerschung: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiratioun: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Projetdauer: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operatiounsablaf: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Teammemberen: Mingye Wang
Xuyang Zhang
Xiaofang Li