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Langjiu Estate San Pin Festival Spirituose-Verpakung by Dong Jinghong and Li Wei
Langjiu Estate San Pin Festival Spirituose-Verpakung by Dong Jinghong and Li Wei
Langjiu Estate San Pin Festival Spirituose-Verpakung by Dong Jinghong and Li Wei
Langjiu Estate San Pin Festival Spirituose-Verpakung by Dong Jinghong and Li Wei
Langjiu Estate San Pin Festival Spirituose-Verpakung by Dong Jinghong and Li Wei

Sëlwer Verpackung · 2025

Langjiu Estate San Pin Festival Spirituose-Verpakung

by Dong Jinghong and Li Wei

  • A' Design Award an Sëlwer 2025 in Verpackung
  • CLIENT: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
  • Estimated Number of Design Views: 25,346
  • Verification code C491AD1C8D · Verify this award
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About Langjiu Estate San Pin Festival Spirituose-Verpakung

Langjiu Estate San Pin Festival ass e Verpakungsdesign fir Baijiu, e chinesesche destilléierte Schnaps. De Set enthält zwee konzeptuell Produiten, baséiert op den Themen vum Dag um Domaine an der Nuecht um Domaine. Déi baussenzeg Këscht funktionéiert och als dreidimensional Pabeierschnëtz-Luucht, an Illustratioune vun der Landschaft vum Domaine ëmginn d'Luucht. Wa se ugefaang ass, erënnert d'Luucht un déi nuets Liichtshow, déi um Domaine ofgehale gëtt. D'Verpakung presentéiert eng Miniatur-Panoramavue vum Domaine a bitt e Gedenkobjet, amplaz sech eleng op d'Gedrénks ze konzentréieren.

About the A' Design Award an Sëlwer

Langjiu Estate San Pin Festival Spirituose-Verpakung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Langjiu Estate San Pin Festival Spirituose-Verpakung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Langjiu Estate San Pin Festival Spirituose-Verpakung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Press Kit

Unique Properties
This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Dimensions & Packaging
Width 310mm x Depth 196mm x Height 241mm
Tags
the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology
One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge
Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Research
Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration
The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Duration
The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow
This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.

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