Fiery Spark Feifei Markecharakter vum Fei Tian, Ning Huang and Wenqing Zhu

D'Wierk Fiery Spark Feifei Markecharakter vum Designer Fei Tian, Ning Huang and Wenqing Zhu ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Sëlwer an der Wettbewerbskategorie Reklamm, Marketing a Kommunikatiounsdesign.

SëlwerReklamm· 2025

Fiery Spark Feifei Markecharakter

vum Fei Tian, Ning Huang and Wenqing Zhu

Client: iflytek Co.,Ltd.

A' Design Award an Sëlwer Gewënner an der Kategorie Reklamm

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Verifizéierte Präisgewënner

Präisstatus fir #162636 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Fiery Spark Feifei Markecharakter

Fiery Spark Feifei ass e Markecharakter, deen fir iFLYTEK erschaf gouf, eng Firma, déi am Beräich vun der kënschtlecher Intelligenz aktiv ass. De Charakter huet eng einfach Form mat elegante Linnen an engem frëndlechen Ausgesinn. Wäiss ass déi dominant Faarf, déi oppe Méiglechkeeten am Beräich vun der kënschtlecher Intelligenz ausdréckt, wärend d'Akzentfaarwen aus dem Markelogo geholl goufen. Fiery Spark Feifei fungéiert als Online-Assistent op der Websäit an an den Applikatioune vun der Firma an offréiert Fro-an-Äntwert-Servicer. De Charakter erschéngt och a kulturelle Produkter, Campagnen an Ausstellungen.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Fiery Spark Feifei Markecharakter ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Fiery Spark Feifei Markecharakter e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Fiery Spark Feifei Markecharakter ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Dimensiounen & Verpackung: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Tags: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Produktiounstechnologie: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Design Erausfuerderung: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Fuerschung: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Inspiratioun: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Projetdauer: The project started in February 2024 in Hefei.
Operatiounsablaf: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Teammemberen: Fei Tian, Ning Huang, Wenqing Zhu
Bildnoweis: iflytek Co.,Ltd.