Mahjong Lucky Coffee Kaffi-Verpackung by Wenduan Su

Mahjong Lucky Coffee Kaffi-Verpackung by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2025

Mahjong Lucky Coffee Kaffi-Verpackung

by Wenduan Su

Client: Shenzhen Technology Unversity

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #162841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Kaffi-Verpackung

Mahjong Lucky Coffee ass en Design fir Kaffi-Verpackung, dat vum Mahjong, engem traditionelle chinesesche Spill, inspiréiert ass. All Täsch enthält e Mount Kaffi, wat zwou Hänn Mahjong-Steng entsprécht. Eng Hand ass als Gewannerhand arrangéiert. Déi zweet Hand gëtt vum Kaeefer komplettéiert, well all Portioun Kaffi wéi e Steen gezunn gëtt an d'Muster onbekannt bleift, bis d'Portioun opgemaach gëtt. Kräfteg Orange- an Rottéin, kombinéiert mat jugendlecher Schrëft, sprieche jonk Konsumenten un. Et ginn zwou Aromen ugebueden. D'Verpackung mécht aus enger alldeeglecher Gewunnecht e Spill.

The Recognition

About the A' Design Award an Bronze

Mahjong Lucky Coffee Kaffi-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Mahjong Lucky Coffee Kaffi-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Mahjong Lucky Coffee Kaffi-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.