Scarlet Damenbinden by Masoud Najafi Amirkiasar

Scarlet Damenbinden by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2025

Scarlet Damenbinden

by Masoud Najafi Amirkiasar

Client: Scarlet

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #163005

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Colors

The Design

About Scarlet Damenbinden

Im Géigesaz zu der Onbequemlechkeet an den Aschränkungen, déi Frae wärend hirer Period erliewen, gouf d'Konzept hannert der Verpackung vun de Scarlet Damenbinden inspiréiert vun den Iddien vu Fräiheet an Erliichterung, Qualitéiten déi d'Produkt soll liwweren. D'Natur vermëttelt e Gefill vu Rou a Fräiheet, dat dem moderne urbanen Liewen dacks feelt. Fir dës emotional Erliichterung festzehalen, schëppt d'Verpackungsdesign Inspiratioun aus natierlechen Landschaften a benotzt mëll Aquarelltechniken fir dës Sensatiounen auszedrécken. D'Resultat ass eng berouegend, poetesch visuell Sprooch déi mat dem Verspriechen vum Produkt fir Komfort a Fleeg harmoniséiert.

The Recognition

About the A' Design Award an Sëlwer

Scarlet Damenbinden ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Scarlet Damenbinden e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Scarlet Damenbinden ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi