Aokmag Nutritionals Verpackung für Nahrungsergänzungsmittel by Hangzhou Juici Brand Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Verpackungsdesign Competition Category.
BronzeVerpackung· 2025
Aokmag Nutritionals Verpackung für Nahrungsergänzungsmittel
by Hangzhou Juici Brand Design Co., Ltd
Client: Aokmag
A' Design Award an Bronze Winner in Verpackung Category
- 14,283
- Verified Award Winner
- Verify Award Status for #163863
The Design
About Aokmag Nutritionals Verpackung für Nahrungsergänzungsmittel
Aokmag Nutritionals ass en Verpackungsdesign fir Nahrungsergänzungsmëttel. All Fläsch dréit en flaches, abstraktes Symbol, wéi e Aa, en Häerz, eng Liewer oder e Schanken, fir den ugeschwatene Kierperdeel oder den Haaptzutat ze weisen. Liewëndeg Faarfblocken trennen d'Symboler vum Text a schafen eng kloer Informatiounshierarchie, sou datt d'Konsumenten all Produkt séier identifizéieren kënnen. D'donkel Fläsch schützt d'aktiv Zutaten vum Liicht. D'Etikett ass aus recycléiertem Pabeier hiergestallt. Den geriwwelten Deckel verbessert de Grëff a mécht d'Opmaachen fir eeler Leit méi einfach.
The Recognition
About the A' Design Award an Bronze
Aokmag Nutritionals Verpackung für Nahrungsergänzungsmittel ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Aokmag Nutritionals Verpackung für Nahrungsergänzungsmittel e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Aokmag Nutritionals Verpackung für Nahrungsergänzungsmittel erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This nutritional dietary supplements packaging uses simple icons and different colors to intuitively convey the benefits and characteristics of each supplement, helping consumers quickly identify and select what they need. For a clear information hierarchy, diverse vibrant color blocks are used as the backgrounds of different icons, with bold lines that make the key information stand out. This design achieves efficient information conveyance and enhance the overall attractiveness of the product
- Dimensions & Packaging
- product dimensions, 60 mm x 60 mm x 110 mm
- Tags
- Nutrition packaging, Flat icons, Color blocks for partitioning, Quickly identification, Information conveyance
- Production Technology
- 1.The dark bottle provides an ideal environment for preserving the nutritional dietary supplements, effectively protecting the active ingredients from light degradation.
The bottle label is made by repulping and deinking recycled paper. This approach transforms waste into a green material, greatly reducing wood consumption. It responds to the modern call for sustainable development. - Design Challenge
- The main challenge in this design was to help consumers quickly and accurately identify and understand all key information. To this end, the packaging utilizes vibrant color blocks to separate icons from text, ensuring that the key graphical elements stand out. Furthermore, the thickness of the elements gradually decreases from icons to product names and to dosage numbers, naturally guiding the focus of consumers throughout a clear information hierarchy.
- Research
- Traditional nutritional supplements packaging overemphasizes functional descriptions, preferring detailed text or realistic icons to illustrate ingredients or efficacy. This design breaks away from monotony. Each bottle variety features a minimalist flat icon, such as an eye, a heart, a liver, a bone or a shrimp, to represent the specific body part it targets or its key ingredient. This approach creates a unique visual identity, and helps consumers easily identify and choose what they need.
- Inspiration
- To capture consumers' attention, the packaging uses abstract, each bottle variety features a flat, abstract icon to represent the specific body part it targets or its key ingredient. For instance, a liver icon is used for liver health coated tablets, and a heart icon symbolizes coenzyme Q10 softgels. Moreover, the colors with high saturation are incorporated to evoke a sense of joy among consumers and establish a recognizable signature for the brand in a competitive market.
- Project Duration
- Its design and development stated in Hangzhou, in Jun, 2023, and it was introduced to the Chinese market in October, 2023.
- Operation Flow
- 1.The key information of each supplement is efficiently conveyed with intuitive icons, helping consumers quick identify what they need.
The ridged design on the cap enhances friction, making it easy to open even for older people. - Team Members
- Frank Zhu, David Wang
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