D'Wierk Zodiac Loong Chinese Baijiu Alkohol-Verpackung vum Designer Chengdu Stone Design Co., Ltd ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.
GoldVerpackung· 2025
Zodiac Loong Chinese Baijiu Alkohol-Verpackung
vum Chengdu Stone Design Co., Ltd
Client: Jiangsu Shuanggou Distillery Co., Ltd
A' Design Award an Gold Gewënner an der Kategorie Verpackung
Verifizéierte Präisgewënner
Präisstatus fir #164159 verifizéierenDen Design
Iwwer Zodiac Loong Chinese Baijiu Alkohol-Verpackung
Zodiac Loong Chinese Baijiu ass eng Fläschen- a Cadeausbox-Verpackung fir e chinesesche Schnaps. De Verschloss ass als Loong-Kapp geformt, an d'Schnurrbaarthoer déngen als Verriegelungsmechanismus, deen de Verschloss beim Transport a bei der Lagerung op senger Plaz hält. D'Fläsch ass a Jicui gehalen, enger traditioneller Pofaassgréng-Faarf, an ass gefrost a besprëtzt, fir eng matt Textur ze schafen. Den ënneschten Deel vun der Fläsch ass mat traditionelle chinesesche Wellemuster graféiert. D'Verpackung markéiert d'Joer vum Loong an ass fir Cadeauen a fir d'Sammele geduecht.
D'Unerkennung
Iwwer den A' Design Award an Gold
Zodiac Loong Chinese Baijiu Alkohol-Verpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Zodiac Loong Chinese Baijiu Alkohol-Verpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Zodiac Loong Chinese Baijiu Alkohol-Verpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.
Hannert dem Design
Press Kit
Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.
- Eenzegaarteg Eegeschaften
- This Chinese Baijiu packaging revolves around the zodiac sign of the Loong, aiming to provide consumers with a choice that is unique, commemorative, and collectable. The bottle cap is an exquisite sculpture of the Loong head, creating a distinctive visual impact. This cultural element also symbolizes good fortune and health, making the product an ideal gift for the Year of the Loong. Additionally, the design caters to the increasing demand for zodiac themed items among consumers.
- Dimensiounen & Verpackung
- product dimensions, 200 mm x 155 mm x 330 mm
- Tags
- Traditional culture, Zodiac sign of the Loong, Collectable and commemorative, A cap sculpted like the Loong head, Chinese Baijiu packaging
- Produktiounstechnologie
- The bottle itself is adorned in Jicui, a peacock green hue derived from the Zang Kiln during the Kangxi Era of the Qing Dynasty, symbolizing good fortune. It is further frosted and sprayed to present a distinctive matte texture, exuding an elegant, mysterious appeal.
The lower section of the bottle is meticulously engraved with traditional Chinese wave patterns, harmonizing with the cap shaped like a Loong head and the golden metal base to evoke a profound Eastern allure. - Design Erausfuerderung
- To address the challenge of integrating traditional Chinese elements with modern aesthetics, the bottle features a cap sculpted like the Loong head and a body engraved with wave patterns, reflecting the ancient Chinese belief of the Loong ascending upon encountering water. It combines classical aesthetics with modern design, evoking the majesty and strength of the Loong while infusing the product with dynamism and vitality. Cultural inheritance and modern tastes are both met in this design.
- Fuerschung
- Based on the insight into traditional Chinese culture and the zodiac themed product market, this Chinese Baijiu packaging features a cap sculpted like the Loong head, and a bottle engraved with traditional wave patterns in a traditional Chinese color called Jicui, reminiscent of peacock green. Here, traditional cultural charm meets modern aesthetics. The launch of a zodiac themed liquor series aligns with market trends, offering consumers a choice that is worth anticipating and collectible.
- Inspiratioun
- With a concept of the Loong casting its majesty across the land, this design features traditional Chinese elements, including the zodiac sign, color, and pattern, to arouse cultural identity. The series begins with the Year of the Loong and will continue with a new zodiac themed liquor each year, making each product an artistic piece that stirs anticipation and is collectible. More than just for drinking, this design serves as a unique cultural symbol for promoting traditional Chinese culture.
- Projetdauer
- The design and development of this project started in Chengdu, China, in July, 2023. The product was introduced to the Chinese market in April, 2024.
- Operatiounsablaf
- The whiskers serve as a locking mechanism, ensuring the cap stays in place during transportation and storage. This feature holds the auspicious meaning of wisdom and longevity.
The cap shaped like the Loong head and the wave patterns on the bottle evoke a majestic image of the Loong rising through waves, offering an interactive opening experience filled with the joy of exploration.
The gift box aesthetically harmonizes with the bottle, presenting a cohesive set perfect for gifting or collecting. - Teammemberen
- Yang Shi, Ying Zhang, Yuanji Zhao, Tingting Fei
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