Vegetable Box Verpackung by Kikumi Yoshida

Vegetable Box Verpackung by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2025

Vegetable Box Verpackung

by Kikumi Yoshida

Client: Hagata Farm

A' Design Award an Bronze Winner in Verpackung Category

15,333

Verified Award Winner

Verify Award Status for #164661

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vegetable Box Verpackung

De Design erfinnt Geméis nei als Konscht aus dem Buedem a sprëcht d'Sënner duerch hir Erscheinung an hiren Aroma un. D'Motiv, inspiréiert vun der Sonn, spigelt e Querschnëtt vun enger Karott a symboliséiert d'Verbindung tëschent Schenkenden a Beschenkten. Dëse Design presentéiert bekannte Geméis op eng nei a kreativ Aart a Weis. D'Etikette si aus Materialien gemaach, déi d'Integritéit vun der Verpackung erhalen an d'Widderbenotzung nom Verschenken erlaben. Dës nodenklech Approche verstäerkt de wahrgehollte Wäert vum Geméis, mécht se méi bedeitungsvoll als Geschenker a verdéift d'Erfahrung fir Schenkenden a Beschenkten.

The Recognition

About the A' Design Award an Bronze

Vegetable Box Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Vegetable Box Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Vegetable Box Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
Dimensions & Packaging: 300 mm (w) x 235 mm (d) x 70 mm (h)
Tags: gift, package design, farmer, vegetable, foil stamping
Production Technology: This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
Design Challenge: The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
Research: The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
Inspiration: Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
Project Duration: The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
Operation Flow: Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
Image Credits: #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.