Hagata Farm Pickles Verpackung by Kikumi Yoshida

Hagata Farm Pickles Verpackung by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2025

Hagata Farm Pickles Verpackung

by Kikumi Yoshida

Client: Hagata Farm

A' Design Award an Eisen Winner in Verpackung Category

12,994

Verified Award Winner

Verify Award Status for #164705

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hagata Farm Pickles Verpackung

Fir d'Perséinlechkeet vum Client ze reflektéieren, integréiert de Logo d'Hand vum Client an Daikon-Riedech-Somen als Motiver. Dat gréngt Pabeier op der Deckel stellt e Daikon-Blat duer. D'Faarwen an d'Vitalitéit vum Geméis gi via fein gepunkten Musteren ausgedréckt, déi Textur an Déift vermëttelen. Fir d'Wäissheet vum Daikon ze ënnersträichen, gouf den Etikett-Design minimal gehalen. Dat gréngt Pabeier dat d'Deckel bedeckt déngt och als Verpackung an en Dankbréif deen op der Réckséit gedréckt ass, wat d'Verbindung tëschent Produkt a Client verstäerkt.

The Recognition

About the A' Design Award an Eisen

Hagata Farm Pickles Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Hagata Farm Pickles Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Hagata Farm Pickles Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Dimensions & Packaging: Width 80 mm,Depth 80 mm,Height 75 mm
Tags: Package design , pickles , farmers , Japanese food
Production Technology: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Design Challenge: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Research: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Inspiration: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Project Duration: The project started in 2022 in Niihama City, Ehime Prefecture.
Operation Flow: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao